Last Updated: 8/7/2025
Lorelli Technologies LLC and its affiliates (“Lorelli,” “we,” “our,” and/or “us”) value the privacy of individuals who use our websites and related services (collectively, our “Services”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share information from users of our Services (“Users”) to provide patients with orthodontic devices, and to visitors of our websites. By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Beyond the Privacy Policy, your use of our Services is also subject to our Website Terms of Service (www.insmilebraces.com/terms-and-conditions) and any other agreement you have with us. We may collect a variety of information from or about you or your devices from various sources, as described below.
A. Information You Provide to Us.
Dental Professional Information. If you are a dental professional, such as an orthodontist, we ask for a variety of information if you request information about our Services or register to use our Services, including your name, email address, practice address, phone number, and information regarding your orthodontic practice.
Potential Patient Information. If you would like to request information about local providers of our orthodontic devices, we may collect your name, email address, state, and zip code.Patient Information. If you are a dental professional, such as an orthodontist, and you use our Services to provide your patients with an orthodontic device, we will collect information you provide us about your patients. This information may include patient names, medical information, such as x-rays, photographs, measurements and scans.
Communications. If you contact us directly, we may receive additional information about you. For example, when you contact us for customer service, we may receive your name, email address, phone number, practice information, the contents of a message or attachments that you may send to us, and other information you choose to provide.
Payment Information. If you place an order through our Service, we collect payment information, such as your credit or debit card number and other card information; other account and authentication information; and billing, shipping and contact details.
B. Information We Collect When You Use Our Services.
Location Information. When you use our Services we may infer your general location information, for example by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, and device identifiers.
Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, purchases you make, and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and third party partners collect information using cookies, pixel tags, or similar technologies. Our third party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
C. Information We Receive from Third Parties.
Third Party Platforms. If, on a third party platform (such as Facebook, Twitter, and Instagram), you participate in a discussion or join a group or community that we moderate, control, or monitor, we may collect information that you share, including your “likes” and posts.
We use the information we collect:
To provide our Services to dental professionals, such as orthodontists, that use our Services to provide patients with orthodontic devices;
To provide potential patents with information about local providers of our orthodontic devices;
To provide, maintain, improve, and enhance our Services;
To personalize your experience on our Services such as by providing tailored content and recommendations;
To understand and analyze how you use our Services and develop new products, services, features, and functionality;
To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;
For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;
To facilitate transactions and payments;
To find and prevent fraud, and respond to trust and safety issues that may arise;
For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
For other purposes for which we provide specific notice at the time the information is collected.
Practice Information Shared with Potential Patents. If you are a dental professional offering your patients our orthodontic devices, we may share contact information about your practice with potential patients seeking a dental professional.
Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of our Services.
Analytics Partners. We use analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners/, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.
Consent. We may also disclose your information with your permission.
Your Choices
Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt-out of receiving promotional messages from us, you will continue to receive administrative messages from us.
If you choose not to provide us with information we collect, some features of our Services may not work as intended.
Third Parties
Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.
Security
We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as our Services are hosted electronically, we can make no guarantees as to the security or privacy of your information. By using this site, you expressly acknowledge and agree that we do not guarantee the security of any data provided to or received by us through this site and that any personal information, general information, or other data or information received from you through the site is provided to us at your own risk, which you expressly assume.
Children’s Privacy
Lorelli intends only persons who are 18 years or older to use this website. We do not knowingly collect information about people under the age of 18. That being said, without additional information, we are unable to determine the age of website visitors. We encourage parents and guardians of children under 18 to regularly check and monitor their children’s use of email and other activities online. We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at support@insmilebraces.com.
International Visitors
Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By providing any information, including personal information, on or to the Services, you consent to such transfer, storage, and processing.
CALIFORNIA RIGHTS UNDER THE CCPA
This section is intended to comply with the California Consumer Privacy Act (“CCPA”). The definitions used comport with those in the CCPA. The CCPA provides California residents with specific rights regarding their personal information—the Right to Know, the Right to Delete, the Right to Correct, the Right to Limit use of Sensitive Personal Information, the Right to Opt-Out of the Sale of Personal Information or Sharing of Personal Information, and the Right to Non-Discrimination. This section describes your CCPA rights and explains how to exercise those rights, if applicable.
Right to Know: You have the right to know either the categories of personal information that we collect, use, and disclose about you or the right to know the specific pieces of personal information that we collect about you.
Right to Delete: You have the right to request that we delete your personal information.
Right to Correct: You have the right to request that we correct inaccurate personal information about you. To do so, we need you to describe what is inaccurate and may need you to provide documentation supporting the requested changes.
Right to Limit the Use of Sensitive Personal Information: Lorelli does not use or disclose sensitive personal information for any purposes that would require a user to exercise a right to limit according to California law. We use such information for the limited permissible purposes such as providing our Services and verifying, maintaining the quality of, and improving our Services.
Right to Opt-Out and How to Submit a Request to Opt-Out: The CCPA gives consumers the right to opt-out of (1) the sale of their personal information, (2) the sharing of their personal information for cross-context behavior advertising, or (3) for use in automated decision making. We do not sell or share (for cross-context or targeted behavioral advertising) your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you goods or services, charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, provide you a different level or quality of goods or services, suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
How to Submit a Request to Know, Request to Delete, or Request to Correct: To make a request, please contact us by: email at support@insmilebraces.com or letter at 1476 Deer Park Ave., North Babylon, NY 11703.
Authorized Agents: Before we can respond to a Request to Know, Request to Delete, or Request to Correct submitted by an authorized agent, we need to verify not only that person or entity’s authority to act on your behalf but also verify the identity of the authorized agent. To make a request, please contact us by: email at support@insmilebraces.com or letter at 1476 Deer Park Ave., North Babylon, NY 11703. If you are an agent making a request on behalf of a consumer, we reserve the right to take steps to verify that you are authorized to make that request, which may include requiring you to provide us with written proof, such as a power of attorney.
Pose a Question
If you have questions about your privacy on the Services or this privacy policy, please contact us at support@insmilebraces.com.
We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Services, we will notify you through the Services, by email, or other communication.
Contact Information
If you have any questions, comments, or concerns about our processing activities, please email us at support@insmilebraces.com or write to us at 1476 Deer Park Ave., North Babylon, NY 11703.