THE INSMILE STORY

Dr. Scott Schwartz Revives Lingual Braces Technology with the Launch of InSmile Braces

Orthodontist, Dr. Scott Schwartz, restores access to customized lingual braces technology with the launch of InSmile Braces, advancing invisible orthodontic treatment for patients worldwide.

When InBrace, a leading lingual orthodontic company, suddenly ceased operations on April 22, 2025, Dr. Scott Schwartz, a New York–based orthodontist and one of the system’s largest providers, faced a difficult decision. With hundreds of patients mid-treatment using hidden lingual braces, he had to choose between abandoning the technology or rebuilding it. He chose to rebuild.

He had to choose between abandoning the technology or rebuilding it. He chose to rebuild.

REBUILDING THE SYSTEM
Dr. Schwartz’s decision reflected years of involvement beyond clinical use. He had worked closely with engineers to refine the technology, contributing to wire design, specialized instruments, and streamlined clinical workflows. Through this collaboration, he developed a strong belief that lingual orthodontics could deliver effective, aesthetic treatment while improving the experience for both patients and orthodontists. That conviction ultimately drove his effort to bring the technology back to life.

Dr. Schwartz created a plan to secure the intellectual property, production equipment, and manufacturing assets needed to relaunch the technology.The process required establishing a new production facility, building operational infrastructure, and personally guaranteeing the lease for the new space. This is a testament to his commitment to restoring access to customized orthodontic treatment for his patients and his colleagues.
THE LAUNCH OF INSMILE BRACES
As a result of these efforts, the technology has returned under a new company: InSmile Braces, an orthodontist-led organization focused on advancing modern lingual orthodontic treatment. InSmile Braces is an independent, newly formed company with its own financial and operational structure, entirely separate from InBrace. Unlike many orthodontic technology companies backed by venture capital, InSmile Braces was initially funded through Dr. Schwartz’s personal investment. Under this model, InSmile Braces is designed to require far less capital to reach sustainability, making funding easier to secure.
"Our goal is to build a company that partners with orthodontists through long-term support and trust."
Dr. Scott Schwartz, Founder & CEO — InSmile Braces
A COMMUNITY RECONNECTED
The response from the orthodontic community has been positive. Many orthodontists who had previously used the technology expressed strong support and interest in returning to the system, even before formal marketing began.

Dr. Schwartz believes the company’s orthodontist-led structure will be key to rebuilding confidence among providers. He said, “Our goal is to build a company that partners with orthodontists through long-term support and trust.” He also credits the engineering and production team that rejoined the mission.

“They believed in the technology as much as I did and came back to help bring it to life again,” he said. “What they accomplished in four months was remarkable. They are the heroes who helped bring this technology back.”
LOOKING AHEAD
Today, InSmile Braces continues to expand as an orthodontist-led company committed to advancing lingual orthodontic treatment. The team supports orthodontists seeking highly aesthetic, customized, and precise fixed treatment options for their patients. Guided by clinical insight and innovation, InSmile Braces is redefining the future of invisible, hidden orthodontics, empowering patients to achieve confident smiles through cutting-edgetechnology and clinical excellence.

Ready to Differentiate Your Orthodontic Practice?

InSmile™ Braces provide a digitally supported lingual workflow designed for modern orthodontic practices. By joining the InSmile™ Braces network, you can incorporate an additional treatment option, support team-based processes, and integrate technology that aligns with contemporary orthodontic care.

InSmile Braces and Smartwire